growth··6 min read
Food truck branding: the basics that actually pay back
Simple, high-impact branding decisions that let a food truck look ten times more expensive than it costs.
Great food-truck branding is simple and consistent. Here's what to spend a little money on, and what to skip.
One strong logo
Not five colours. Not eight fonts. One clean mark that reads from ten metres away.
Two colours max
Pick two, apply them everywhere: truck wrap, menu, signage, cups. Consistency does the work of a bigger budget.
One legible font on menu
Not three. Menus read fastest with one clear font, big enough to read from queue distance.
Signage that hits three ranges
From 20m: your name. From 5m: your best-selling item. At the counter: full menu.
Digital consistency
Same logo and colours on your public page, menu QR and social. CartFlow's brand kit locks this in across every customer touchpoint.